To support the business strategy, we have created different product divisions which been developed keeping in view the different product and trade characteristics of the products.
Each of the division is a profit center with an able product management team. The product management team is headed by the Category Business Manager who is responsible for identifying opportunities for adding new brands and categories. They are assisted by a dedicated team of product managers to manage individual brands in close co-ordination with brand owners.
We boast of young, well trained and passionate brand management team. Apart from being the link between the suppliers, sales team and the outlets, the product management team regularly monitors market data conducting category analysis, retails audits, in-market sales and consumer trends. They take care of promotions, distribution, key customer reviews and competition tracking.
RICE is the staple food of south asia and is well received by people all over the world. Hence production of best quality rice with taste, texture and appearance is the most important criteria in the process of production. The company takes pride beyond measure in ensuring this, which is why FREESIA is the most favourite rice for the people all over the Middle East. In its continued efforts towards providing best quality rice, the company ensures that the best quality rice grains procured from all the fertile delta lands meet a certain criteria at the time of procurement. In this highly technologically advanced world, the use of organic and Inorganic fertilizers has become common. In order to eliminate the dangers posed by the use of such fertilizers the company emphasizes on the suppliers either less or no use of insecticides or pesticides. In tandom with the interest of public of health consciousness, the company's policy has been to procure the best raw material to bring out a best quality and service.